http://www.oswebdesign.co.uk/blog Blog Thu, 24 Jun 2010 09:22:01 +0000 http://backend.userland.com/rss092 en Presumably you have a website because your aim is to convert visitors into customers (or subscribers).    It’s therefore important for you to understand how your visitors scan and read your pages so that you can position the most important elements of your web pages in the most effective place. On the ... http://www.oswebdesign.co.uk/blog/how-do-visitors-read-websites/ You have worked hard with your web designer and your site has gone live. You now need to ensure your wonderful new website is found! Here are a eleven top tips to get your site working for you: 1. Local Business Links Look for other websites which will provide links to your ... http://www.oswebdesign.co.uk/blog/11-tips-what-to-do-after-your-site-goes-live/ The Importance of Portfolios It is important, for small businesses in particular, to portray their portfolios to impress their website visitors and prospective clients.   Portfolios are especially important for contractors, web designers and artists, and are an ideal tool for them to display the quality of their work. A portfolio should ... http://www.oswebdesign.co.uk/blog/your-portfolio-speaks-volumes/ Why is it important to understand your customers? Understanding your customers is a crucial part of the website creation process. Ask yourself questions which help you to look at your customer's motivations and include references to these in your content. Customers buy from you for different reasons based on various motivations. Some ... http://www.oswebdesign.co.uk/blog/do-you-understand-why-your-customers-buy-from-you/ You have decided you need a website and you want as many visitors as possible - but where to start? Arrange to meet your marketing people, or, if you don't have marketing people, re-visit your marketing plan.  Your online marketing strategy should form part of your overall marketing plan, so if ... http://www.oswebdesign.co.uk/blog/why-an-online-marketing-strategy-is-important-when-planning-a-website/ Plenty of visitors but no conversion? The process of improving your goals conversion rate is known as Conversion Rate Optimisation (CRO). It can be tricky to identify the reasons for a low conversion rate as there could be several contributing factors. However, a good way to measure your success and ... http://www.oswebdesign.co.uk/blog/possible-reasons-for-low-conversion-rates/ Every website does or should have some kind of web analytics to measure performance and to track visitors behaviour. One of the best and most well known packages available is Google Analyics - and the great advantage here is - its free! What does Google Analytics Offer? Google Analytics is a powerful, ... http://www.oswebdesign.co.uk/blog/website-statistics/ A CMS - Content Management System - is very useful when you are planning a website with a lot of dynamic content such as news, case studies, a blog or an online shop. It gives you the freedom to update your content, images, products, prices etc., when necessary and in your ... http://www.oswebdesign.co.uk/blog/when-should-you-have-a-cms/ Design and development skills are both required in order to produce a fully functioning and successful website.  Even though the intricacies of their workings may be totally different, their aims are similar – and one is as crucial as  the other if you really want to see results. However, it really ... http://www.oswebdesign.co.uk/blog/what-is-the-difference-between-web-design-and-website-development/ Are you one of those people who makes resolutions for your website and then, because you’re busy, busy, busy or because other demands come higher up on your list, you let them slip?  If so, here are some tips to help you form a plan you can stick to with ... http://www.oswebdesign.co.uk/blog/6-tips-to-help-you-stick-to-your-web-design-resolutions-for-2010/