May 14th, 2012

Pinterest's popularity and what it means for web design

Pinterest is a bookmarking site which helps its user to organise and share images, websites as well as anything else they find on the web. Pinterest puts content into sticky-note sized blocks like pinboards that fill the browser screen. Each board is filled by a photo and when you hover over it, you have the option to "repin" "like" or "comment".

This design has proved popular and there are examples on the internet of companies and bookmarking sites, such as Sworly and Chill who have adopted it.

According to statistics Pinterest had 3.6% of referral traffic compared to Twitter's 3.61%. A huge jump from July's 0.17% referral traffic. It is only Facebook that comes close.

This growth shows Pinterest's popularity and companies are taking note, especially of the design. The individual profile pages resemble Facebook's timeline and could set the trend for web designers looking to future trends.

The co-founder of Pinterest Ben Sibermann had this to say about the new design, "I'm so excited about it, We wanted to make it more beautiful...to make your profile different in kind than the profile you have on Facebook."

About the old design, he said, "We labored over that grid, there were literally dozens of that which were fully coded. We felt like, if your collections didn't look awesome, if they weren't beautiful, why would anyone spend the time to build them?"

This is evidence that good design makes for a great experience on the web and proving important to the consumer and big companies are taking note. Great news for web designers showing that design is valued by the user. 

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By Onika Staas | Posted in: Web Design Trends , Social Media | 0 Comments