oswebdesign.co.uk Blog

How do you know if the time is right for a re-design?

Why a re-design is so important
There are a lot of people who set up a website and then leave it alone, never re-evaluating the design or updating the content.

Presumably their aim is to gain business from their website - doing nothing is not going to get them the results they’re hoping for, as unfortunately it is not that simple.  Successful websites are not static advertising boards and owners, together with their designers, work hard at keeping their content fresh.

Like most things, website design changes as time and technology move on.  Even elements which were popular last year are already going to look dated. It is crucial to provide your visitors with regular updates which clearly portray the message your business is sending out.

Checklist to help you decipher whether or not your site requires a re-design

If your site features out of date technology, it is more than likely crying out for a re-design.  Below are some out of date elements which are good enough reasons for you to ask your designer to re-design your site:

Your site:

1. Has been built entirely on Flash
2. Includes Tables.  Table-based designs can confuse spiders which see more than what is visible to your site visitors
3. Uses Frames
4. Contains Intro pages
5. Features out of date content
6. Contains Web 2.0 glossy buttons
7. Has not been updated in the past two years
8. Doesn’t feature a Content Management System
9. Is not being found by Search Engines and your ranking is low
10. Conversion rate is low and you are not obtaining any leads

Stay one step ahead of your competition and if your main competitor has just re-designed their website, you should  re-design yours!

Remember a good site plan is required in order to create a successful website.