Do you need a website and don't know where to start?
Time and money spent on website consulting and planning is never wasted and will save your business considerably more.
Whether you have an existing website or you are starting a new website project talking to me before pressing on with any work will give you some invaluable help in making informed choices on the strategy, online marketing, structure, design and development of your online presence.
Website review and analysis
This is a great way to get an independent overview of your site, including recommendations for improvement and which direction to take.
Website planning and needs assessment
Planning is a fundamental component of the web development process. Together with the client I do a thorough needs assessment before writing a brief and/or a request for proposal (RFP).
Website brief and specifications
An accurate and effective website brief or request for proposal (RFP) can save your business additional hours of development costs and will align you with the right designer. In addition it will help you to achieve a better website, developed within the agreed timeframe, and give you an accurate cost for the design and development.
Having an optimized site structure for a new web project or an existing website will help with the SEO as well as with your visitors experience.
A site map, which looks like a flow chart, will help to identify the exact number of pages, sub-pages and other structural breaks.
It will also define the required content for each listed page, which will give your designer and developer a clear direction of what they need to accomplish and how the pages will be used.
Keyword research is an integral method of standing out from your online competition.
Running a keyword research report for your specific industry will give you an important understanding of which keywords to use that have low competition in the search engines. It also saves time and money as content writers know which keywords to concentrate on.
An illustrative wireframe will save money on design and development.
Once the structure of the website and the keywords are determined, I develop a wireframe which is done in grayscale and is designed to show the page layout and the flow of the site.