5 Steps for good website planning

Planning is a fundamental component before the start of any website project.

Just think about it in the same way is if you were planning a new kitchen, you will need to think about your ideas and the requirements you have, like layout, colours, materials, appliances, cupboard space and most of all your budget!

In the same way it is important to have a clear plan for your website. Here is a list of 5 steps for good website planning:

1. Set your goals

  • What type of website do you need, a small brochure website or an online shop?
  • What functionalities does the website need in order to achieve your objectives?
  • What do you want to achieve with your website and what do you want your visitor to do
  • Do you want a blog?

2. Research

  • Who is your target market?
  • Where is your target market?
  • What is your target market looking for?
  • Check out your competition - what do you like and dislike?
  • What functionalities do you like?

3. Sructure your website

  • Create a website hierarchy with your most important pages at higher level
  • Decide how the content will be divided
  • Group the pages according to topics
  • Think about how visitors will navigate your website and what you want them to do

4. Project Brief

  • What are the goals of the website?
  • What is your budget and timeframe?
  • What is the site structure and how many pages do you need?What functionalities in terms of interaction and navigation do you require?
  • What colour scheme, images and atmosphere should the site have?
  • Who are your competitors?
  • What do you like and dislike?
  • How will the website be managed once it is launched?

5. Content for your website

  • Who will write your content? It might be a good idea to work with an experiences content writer
  • What information does your website need to include?
  • How much content will you need?

Research and include the keywords you are targeting to rank highly in the search engines

Once this is all established you will have a great plan which will be a helpful guide for any website designer and developer to work on your website within the agreed budget and timeframe.