7 Tips how to write the perfect brief for your website project

To ensure a smooth design and development process a comprehensive web design brief for your website project is essential. It will enable your designer to put together a detailed proposal with accurate costs for the project.

The detailed brief will also be the guiding document for the entire design and development proccess. It should list exactly what your designer needs to do as well as the the timeframe in which it needs to be done.

Here are 7 basic tips as to what to include in your project brief:

1. Company Information

Give as much information about your business as possible to help you designer to understand what you do and an idea of your industry, i.e. what services or products do you offer, how long have you been established, what sets you apart from your competion?

2. Aims & Objectives

Is it a brand new design or a redesign of your existing website? If yes, what is the URL?

What do you want to achieve with the new website, i.e. generate more sales, encourage enquiries, gain more newsletter subscriber or launch of a new product?

3. Budget & Timescale

To get the most benefit for your money and the right solution for your website project, it is essential to have a budget in mind and to give your designer at least a ball park figure as it will help your designer to tailor their services around your budget.

The timescale is nearly as important as the budget. If you have a certain deadline that you need the website for, i.e. a product launch or an event it is key to let your designer know so that all parties involved can manage their work schedules accordingly.

4. Target Audience

Who are your clients, how old are they and where are they based? Think about your ideal customer and what he will be looking for on your website.

5. Project Details

This is the most important part of the brief to understand the overall scope of work required:

  • do you already have a domain and do you need hosting?

  • do you need an ecommerce or brochure website?

  • do you look for a custom designed website?

  • do you need a CMS to update your website later?

  • do you need help with content writing?

  • do you need a logo, images or other audio material?

  • how many pages will you need?

  • are there any special functionalities you will need?

  • do you need a blog?

  • social media

6. Overall look and feel

Give example of websites that you like and point out why. What colours do you like or dislike? Are there any functionalities you really like or dislike?

7. Maintenance

Very often this aspect is overlooked when planning a new website. Think about:-

  • who will be responsible with the ongoing maintenance?

  • do you have the resources and time to maintain the site in-house?

  • do you prefer your designer to do this for you?

Make sure to finish your brief with a short summary outlining what you expect and until when you would like them to respond. Always bare in mind that a good proposal can take a couple of days to prepare, therefore allow enough time.

If you need any help and advice with your brief or with the project management of your new website design, please get in touch!