A good website needs to be planned and designed with a purpose in mind. There are countless factors which make a successful website, like design, functionality and technology. But what is the key element and most important thing for your website?
It very often takes a back seat to design, planning and features, but it is the backbone of your online presence.
Content persuades your visitors to take action
Content is what Google indexes so your potential clients can find you
Content shapes the design
Content increases website traffic
By content I don’t just mean the copy, it also comes in the form of photography, graphics and video.
The web today is a very noisy place and new content is being indexed at a staggering rate
Talking about Google, what do they recommend we should be doing?
By focusing on different types of content, you’ll be able to attract a bigger and broader audience to your website, blog, social media pages, and anything else promoting your website. If you share content, you’ll develop an audience of potential customers that keeps coming back for more of your valuable information, high-quality products, and amazing services.
Creating high-value content certainly serves multiple purposes. It will turn you into an authority in your market, turn your readers into fans, and ultimately turn your website into a success.
If you need more advice on how to improve your online presence, get in touch!